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Argo Creators

Earning

UGC usage rights, in plain English

Usage rights set where a brand can use your video and for how long. Organic posts on your own account are different from a brand running your video as a paid ad, which usually earns an extra fee.

Organic posts versus paid ads

A video you post on your own account is organic content. When a brand runs your video in its ads, more people see your face for longer, so creators usually charge for that use separately.

What to clarify in writing

Agree on these before you deliver.

  • Where the video can appear: organic, paid ads, website, email
  • How long the brand can use it
  • Whether the brand can edit it
  • Whether you can keep it in your portfolio

Creator programs

In programs where you post on your own accounts, you are building your channels while you earn. Read the program terms so you know how the company may use your videos.