Growing
Get views on a brand-new account
Pick one topic, open every video with a strong hook, make videos people watch to the end, and post on a steady schedule. Short-video feeds recommend individual videos, so each post is a new chance at reach.
Make your topic obvious
A consistent topic helps apps understand who might enjoy your videos and helps viewers decide to follow. Use the same theme in your name, bio and first ten videos.
Optimise for watch time
Videos people finish or rewatch tend to travel further. Cut slow openings, keep the pace up, and end soon after the payoff.
Use your early videos to learn
Treat the first month as testing.
- Try three different hooks on the same idea
- Compare talking-head videos with demos
- Note which videos get saves and comments
- Make more of what works, and drop what does not