Making videos
40 video ideas for any week
The most reliable UGC formats are quick demos, relatable stories, tips, before-and-after comparisons, and reactions. Rotate between them so your feed stays varied while your topic stays consistent.
Demos and walkthroughs
Show the product doing the job.
- Set it up from scratch in under a minute
- Screen-record one feature with a voiceover
- Compare the old way with the new way
- Show a real result and how you got there
- Answer a comment by demonstrating the answer
- Speed-run a task with a timer on screen
- Three features most people miss
- A day of using it, compressed into 30 seconds
Stories
People remember moments, not features.
- The worst interview you've had and what you learned
- How you found your first job
- A time an application went completely wrong
- What changed after you fixed one habit
- A message you wish you'd sent sooner
- The advice that actually helped
- Your honest week-one review
- A mini vlog of a busy job-search day
Skits and relatable moments
Act out what your audience lives through.
- You versus the 12-page application form
- Recruiter versus candidate, played by you
- Things people say when you're job hunting
- The five stages of waiting for a reply
- Your inbox when the interview invite finally arrives
- Explaining your job search to your family
- First day energy versus fifth week energy
- Types of people in a group interview
Tips and lists
Fast, useful and easy to save.
- Three resume fixes in 30 seconds
- Questions to ask at the end of an interview
- How to follow up without being annoying
- Words to remove from your resume
- Where to find jobs that aren't on the big boards
- How to answer tell me about yourself
- What to do the night before an interview
- How to track every application in one place
Reactions and trends
Join a conversation people are already having.
- React to bad job-search advice
- Rate viral resume tips
- Stitch a question from a viewer
- Use a trending sound to show a relatable moment
- Green-screen a confusing job posting
- Duet a recruiter's tip with your experience
- Myth or fact about applying online
- Respond to the most common comment you get