Hooks that stop the scroll

Why hooks matter

Short-video feeds move fast. If the opening does not give a reason to stay, people swipe before your best part. Strong hooks are the single biggest lever on views.

Hook formats that work

Most good hooks fit one of these patterns.

• The relatable problem: name a frustration your viewer has right now
• The result first: show the outcome, then explain how
• The bold claim: say something specific and back it up
• The question: ask what the viewer is already wondering
• The mistake: point out a common error and the fix
• The story: start in the middle of a moment

30 opening lines to adapt

Swap in your own topic and keep the rhythm.

• Nobody told me this about job hunting.
• I applied to 50 jobs and here's what actually worked.
• Stop doing this on your resume.
• This is your sign to stop filling out the same form again.
• POV: you finally found a job you actually want.
• Three things I wish I knew before my first interview.
• If you're job hunting right now, watch this.
• The fastest way I've found to apply to jobs.
• I tested this so you don't have to.
• Here's what a recruiter sees in six seconds.
• Don't apply to another job until you see this.
• My honest review after a week of using this.
• You're probably making this mistake right now.
• Things that just make sense when you're job hunting.
• Day one of trying to land interviews faster.
• Here's the part nobody talks about.
• Watch me do this in under a minute.
• I was today years old when I learned this.
• The one change that got me more replies.
• Rating job-search hacks from useless to life-changing.
• Tell me you're job hunting without telling me.
• How I'd start over if I were job hunting today.
• Is it just me, or is applying to jobs exhausting?
• Save this for your next application.
• Here's what happened when I tried this.
• Every new grad needs to hear this.
• The question you should ask at the end of every interview.
• Unpopular opinion about cover letters.
• This saved me hours this week.
• Before you hit submit, check this.

Make the hook visual too

Pair the spoken line with movement or on-screen text in the first frame. Start mid-action rather than with a greeting, and cut any pause before the first word.