Getting started
What is a UGC creator?
A UGC creator makes short, natural-looking videos about products and experiences, for a brand's channels or their own accounts. The work is about making convincing content, not about having a large audience.
What UGC means
UGC stands for user-generated content: videos and photos that look like they came from a real customer rather than a studio. People trust that style, so brands pay creators to make it.
What the job looks like
A typical week mixes a few kinds of work.
- Reading a brief and brainstorming ideas
- Writing hooks and short scripts
- Filming on a phone and editing in a simple app
- Posting, reviewing results and taking feedback
Where the videos go
Some UGC is delivered to brands for their ads. Other creators post on their own accounts as part of a creator program, which also grows their channels.