Making videos
Captions that keep people watching
Add accurate captions to every video, because many people watch with the sound off. Keep text large, high-contrast and centred, and use a short post caption that adds context.
Why captions matter
Captions make your video accessible and help viewers follow along in a noisy place or with the sound off. They also keep attention as words appear.
Readable styling
Clarity beats decoration.
- Large, bold text with an outline or background
- Three to six words on screen at a time
- Placed in the centre safe zone
- Checked for spelling and names
The post caption
Use the text under the video to add context or ask a question, and include a few relevant keywords so people searching the app can find it.