Growing
Read your analytics like a pro
Focus on average watch time, the percentage of viewers who finish, and saves, shares and comments. Views tell you a video travelled; retention tells you why.
The metrics that matter
Each app names them slightly differently.
- Retention: where viewers drop off in the video
- Completion: how many watched to the end
- Saves and shares: whether people found it useful
- Comments: what people want more of
Turn data into decisions
If viewers drop in the first two seconds, change the hook. If they leave in the middle, tighten the pacing. If a video gets saves, make a follow-up on the same topic.
Compare like with like
Compare videos of the same format posted at similar times. One outlier tells you less than a trend across five or ten posts.