Making videos

Edit fast, keep it tight

Cut every pause and false start, add captions, keep the first second strong, and export vertical HD. Most short videos are better shorter than you first think.

A four-step workflow

Repeat the same steps for every video.

Rough cut: remove pauses, repeats and anything off-topic
Hook check: make sure something happens in the first second
Captions: add accurate on-screen captions
Sound: balance your voice above any music

Pacing

Change the shot, angle or on-screen text every few seconds to keep attention. Jump cuts are normal in short video and help you keep momentum.

Export

Export vertical 9:16 in HD. Keep a clean version without platform watermarks so you can post the same video to every platform.