Earning
Making money with zero followers
Yes. Brands buy UGC for their own ads regardless of your following, and creator programs can pay new accounts for eligible videos. Short-video feeds recommend individual videos, so a new account can still reach viewers.
Followers matter less on short video
Short-video apps recommend videos to people based on what they watch, not only on who they follow. A clear hook and a video people finish give a brand-new account a real chance at reach.
Where the money comes from
Without a following, your income comes from the work itself rather than from sponsorships for your audience. That means UGC for brands and creator programs that pay for eligible videos.
In Argo Creators, videos earn $35 at 1,000 views and up to $1,500 at 2 million views. You set up dedicated accounts for your Argo content, so everyone starts fresh.
How to give a new account a fair start
Early videos teach you what works, so treat them as practice.
- Pick one clear topic and stick with it
- Lead with the most interesting moment
- Post on a steady schedule rather than in bursts
- Review which videos people finished, and make more like them